Custom Edge Roofing
Geelong, VIC
AustralianRoofers Trust Score New
How it's calculated: a transparent, evidence-weighted score — identity & longevity from the public ABN register, reputation from verified Google reviews, and consistency from cross-checking independent platforms. Grades are proportional to the evidence. Where we search the register and can't confirm a business, the identity check scores zero rather than being quietly left out — so a firm we couldn't verify never outranks one we could. Longevity stays unscored in that case, because without a registration date there's nothing to measure.
Our honest take
Let's be upfront about what we're working with here: two Google reviews, six years apart. Both are 5 stars and both are detailed, specific and credible — one from January 2025, one from late 2019 — but two data points is a very small sample, and it's the only review record this firm has anywhere. We couldn't find them on ProductReview, and we couldn't match an ABN on the Australian Business Register under either 'Custom Edge Roofing' or 'Custom Edge Group'.
What the two reviews do show is encouraging and consistent. Both describe the same shape of experience: fast quoting, fast scheduling, and a tidy, well-communicated job. The 2019 reviewer had old leaking tiles stripped, insulation laid and a new tin roof on in a single day with the site cleaned afterwards. The 2025 reviewer praised Michael and Lauren by name and highlighted that Michael sent 'lots of photos of the work' before, during and after — a genuinely good habit for roofing, where most of the work happens where you can't see it.
The firm's own website says they bring 'over 20 years of industry experience' and that their installers are licensed plumbers registered with the Victorian Building Authority — both worth knowing, but both self-claims we couldn't verify, and the site names no owners and lists no ABN. Our honest read: the customer experiences on record are excellent, but almost everything else about this business rests on their own say-so. Do your own verification before committing to a big job.
Reputation across the web New
The same firm, checked across platforms
⚑ We couldn't verify a business registration
Custom Edge Roofing publishes no ABN on its website, and our searches of the Australian Business Register under 'Custom Edge Roofing' and 'Custom Edge Group' found no matching Victorian entity. This isn't proof of anything wrong — sole traders often hold ABNs under a personal name that a public search can't connect to the trading name — but for a re-roof-sized job we'd ask the firm directly for their ABN and their VBA plumbing registration number, and check both before paying a deposit.
Business registration
No verified ABN on file
We couldn't match Custom Edge Roofing to a single ABN on the public register with confidence. Rather than show a number we're unsure of, we've left it blank — and the identity check scores 0 out of 25 in their Trust Score, which is why it sits below firms we could verify. We searched the Australian Business Register for both 'Custom Edge Roofing' and 'Custom Edge Group' (the name behind their contact email) and came up empty. The only Victorian 'CUSTOM EDGE' on the register (ABN 78 297 788 462) is a Highett sole trader whose business names are card-making brands — clearly not this roofer. Their website doesn't publish an ABN either. That doesn't mean the firm is unregistered — many sole traders operate under a personal-name ABN we can't match from the outside — but we couldn't independently verify a business registration for them.
Checked against the official Australian Business Register (abr.business.gov.au). A business can trade legitimately without a registered business name matching its trading name, so this isn't a mark against them — but it's worth asking for their ABN before you engage. If this is your business, claim this listing to add your ABN and we'll verify it.
What they're actually known for New
Ranked by what customers mention — not a self-declared list
Who you'll actually deal with
Michael and Lauren — the names customers deal with
The firm's website names no owners, but the January 2025 review does the job for it: the customer thanks 'Michael, Lauren and their team' and describes Michael personally sending photos of the work before, during and after the job. That's the classic shape of a small owner-run outfit where the people quoting your roof are the people accountable for it.
Beyond those two first names, we know little about the team. The website says their installers are licensed plumbers registered with the VBA and claims over 20 years of industry experience — both the firm's own statements, published on their own site, not something we could check against a register. The contact email (a Gmail address for 'Custom Edge Group') also suggests a small operation rather than a large firm with back-office staff.
What clients say
In their own words
We were very happy with the service that Michael, Lauren and their team provided. They provided a quote very quickly and completed the job days after we accepted the quote. Before, during and after the job, Michael sent lots of photos of the work. Highly recommended!
From quote to completion these guys offered an extremely high level of service. They got rid of the old leaking tiles, insulated, installed the new tin roof & cleaned the site in one day. Highly recommended.
Only two reviews exist, but both tell the same story: fast quotes, fast tidy work, and proactive photo updates — with 'highly recommended' the verbatim sign-off on each.
Best for
- Tile-to-Colorbond re-roofs — both the firm's stated specialty and the exact job type described in its strongest review
- Homeowners who want photo updates and direct communication from the person running the job — Michael's before/during/after photos drew specific praise
- Flexible scheduling — Google lists them as reachable 7am to 8pm, seven days a week
Less suited for
- Anyone who wants a firm with a deep, corroborated review record — two Google reviews six years apart is the entire public evidence base
- Homeowners who won't proceed without verified business credentials — no ABN is published or findable, so you'll need to request and check it yourself
- Tile roof restoration or repair where you want to keep the tiles — everything on record here points to steel replacement, not tile restoration
Before you commit
Five questions worth asking
- What's your ABN? We couldn't find a registration under 'Custom Edge Roofing' on the Australian Business Register and it isn't on your website.
- Your site says your installers are licensed plumbers registered with the VBA — can you give me the registration number so I can check it on the VBA register?
- Will Michael be running my job personally, and will I get the same before/during/after photo updates your reviewers describe?
- What warranty do you offer on a full tile-to-Colorbond re-roof — both on the steel itself and on your workmanship — and can I have it in writing?
- The website mentions servicing properties across Victoria — do you regularly work in my suburb, and does distance from Geelong affect price or timing?
Bottom line
The two customers on record clearly got excellent, well-communicated re-roofs — but two reviews and no verifiable registration is a thin file for a job this size. Ask for the ABN and VBA number, get the warranty in writing, and if those check out this small Geelong outfit looks worth a quote.
Assessed by the editorial team at AustralianRoofers.com from public Google Business Profile data, the firm's own website, and the ABN register. Not a paid placement.
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