New Look Roofing & Home Improvements
Trading name of NEW LOOK ROOFING AND HOME IMPROVEMENT (held by O'Neill, Arthur Denis) · Melbourne, VIC
AustralianRoofers Trust Score New
How it's calculated: a transparent, evidence-weighted score — identity & longevity from the public ABN register, reputation from verified Google reviews, and consistency from cross-checking independent platforms. Grades are proportional to the evidence. Where we search the register and can't confirm a business, the identity check scores zero rather than being quietly left out — so a firm we couldn't verify never outranks one we could. Longevity stays unscored in that case, because without a registration date there's nothing to measure.
Our honest take
New Look Roofing & Home Improvements is Arthur O'Neill's business, and the reviews read like a portrait of an owner who's personally on every job: he's named in fifteen of them, praised for honest advice, fast responses, and turning up — in one case within the hour for an urgent repair, in another patching a leak before a stormy night and coming back to finish the job properly. The work spans restorations, whole-roof repaints, gutter and fascia replacement, and leak repairs, and reviewers as far out as Cranbourne describe careful, well-communicated jobs with the scope checked and re-checked before work started.
We could verify the person behind the name, which we can't always say. The registered business name is held by sole trader Arthur Denis O'Neill on the Australian Business Register — matching the Arthur in the reviews — with the ABN active since July 2023 and based in Melbourne's south-east. That's the honest tension here: the website claims over 20 years' experience and a family-owned team, but the business itself is barely three years old and isn't GST-registered. The 20 years presumably describes Arthur's time on the tools rather than the business, and we couldn't verify it either way.
A couple of grains of salt for the perfect 5.0. The lone 1-star review complains about letterbox advertising practices — nothing to do with workmanship, but it's the only critical voice. And one of the most recent five-star reviews comes from a reviewer surnamed Oneill, which matches Arthur's own surname — quite possibly family, and worth discounting when you weigh the average. Neither changes the overall picture of a well-liked, hard-working small crew; both are reasons to judge the business on the detailed reviews rather than the headline number.
Reputation across the web New
The same firm, checked across platforms
⚑ 20-year claims on a 2023 registration — and check the warranty term
The website advertises 'over 20 years' experience' and a family-owned team, but the business name was only registered in July 2023 to sole trader Arthur O'Neill, who isn't currently GST-registered. The site also promises a 5-year workmanship warranty, while one reviewer describes being told ten years — a mismatch worth resolving in writing before work starts. None of this contradicts the genuinely warm reviews; it just means the banner claims belong to Arthur personally, not to a long-established company, and the warranty needs pinning down.
Verified business details New
Checked against the public ABN register
Source: verified against the official Australian Business Register via ABN Lookup (abr.business.gov.au), including GST registration.
What they're actually known for New
Ranked by what customers mention — not a self-declared list
Who you'll actually deal with
Arthur O'Neill — owner-operator
Arthur is the business, in the reviews and on paper alike — the Australian Business Register shows the trading name registered to sole trader Arthur Denis O'Neill, and reviewers describe him quoting jobs, patching a leak ahead of a storm, and answering questions patiently throughout. Several reviews single out his honesty on older roofs — advising what a tired roof actually needs rather than upselling — which is the trait that comes up most after his responsiveness.
He doesn't work alone: reviewers name a regular crew including Sammy (described by one reviewer as team leader), Daniel, Mason, Ali and Hamad, all mentioned warmly for respectful, tidy work. The website's 'family-owned team' line is a self-claim we can't verify, and there's no team page — but a recurring named crew across months of reviews suggests a stable outfit rather than pickup labour.
What clients say
In their own words
I used New Look Roofing for a partial roof replacement, new guttering, plus a power wash of roof and external walls. I was very impressed with the quality of the work done. Every effort was made to not just complete the job, but to do the job as well as possible. Thanks guys.
A huge thank you to Arthur and his fantastic team - Daniel, Sam and Mason. They provided honest and expert advice in managing my house's very old roof. It looks like new and I was so impressed with the quality of the work. Highly recommend.
Arthur of New Look Roofing is a great guy and is very honest and helpful. He has been able to perform a restoration and reseal on my 15yr roof with professional efficiency. He is very responsive ito any any issues or questions. Great job!
Reviewers keep highlighting the same things: Arthur's honest, clearly-explained advice; fast responses including urgent same-day callouts; and finished restorations, repaints and gutter jobs that reviewers say left their roofs looking new.
Best for
- Roof restorations and repaints — multiple detailed reviews cover clean-seal-paint jobs, one covering an entire house and shed
- Gutter, fascia and downpipe work — the single most-mentioned service in the reviews, from repairs to full replacement with gutter guard
- Urgent leak triage — reviewers describe within-the-hour callouts and a pre-storm patch followed by a proper return visit
Less suited for
- Jobs that need a GST-registered company with a corporate structure — this is a sole trader registered in July 2023, so large or strata work may not fit
- Anyone booking on the '20+ years' banner — that's a personal-experience claim, not the age of the business, and we couldn't verify it
- People who want an established shopfront — the Collins Street CBD address is a mail address; the business actually operates from Melbourne's south-east
Before you commit
Five questions worth asking
- The ABR shows the business as a sole trader that isn't GST-registered — how will you invoice the job, and is GST included in the quote?
- Your website says a 5-year workmanship warranty, but one customer mentions being told ten years — what's the actual term, and can I have it in writing?
- The site claims over 20 years' experience — where did you work before New Look Roofing was registered in 2023?
- Who from the crew — Sammy, Daniel, Mason, Ali, Hamad — will be on my job, and are they your employees or subcontractors?
- Can you confirm your current public liability insurance and give me a recent reference for a job like mine, ideally in my area?
Bottom line
Arthur O'Neill is a verifiable, well-liked owner-operator whose crew earns detailed, specific praise for restorations, gutters and fast leak fixes — the reviews are among the warmest of the Melbourne roofers we've reviewed. Just know you're hiring a sole trader whose business dates from 2023, not the 20-year company the website implies, and get the warranty term and GST position in writing.
Assessed by the editorial team at AustralianRoofers.com from public Google Business Profile data, the firm's own website, and the ABN register. Not a paid placement.
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